7 Reasons Why Essaouira is My Favorite City as a Local

Essaouira, Morocco’s laid-back coastal gem, is unlike any other city I’ve visited. Its unique blend of beach town vibes, lively music, and rich local culture keeps drawing me back. Here’s why Essaouira has earned a top spot in my heart.
1. The Relaxed Vibe and Bohemian Atmosphere
Essaouira’s casual energy and bohemian spirit make it a true escape from the rush of everyday life. The combination of Moroccan traditions and an international, free-spirited atmosphere gives Essaouira a friendly vibe. The locals are welcoming, and the whole town feels like one big community where everyone knows each other. For me, Essaouira is a place to recharge, surrounded by friendly faces and a laid-back energy that you just won’t find in a big city.
2. Exploring the Medina of Essaouira
The medina, with its winding streets and blue-and-white color scheme, is one of Essaouira’s most charming features. Designated as a UNESCO World Heritage site, this old part of town is easy to explore on foot and filled with small artisan shops, traditional cafes, and local art galleries. Whether you’re looking to pick up a handmade craft or simply enjoy the beauty of traditional Moroccan architecture, the medina is the perfect place to wander.
3. Surfing and Beach Life in Essaouira
Essaouira is a haven for surfers, windsurfers, and kitesurfers. With consistent winds and great waves, it’s no wonder surf enthusiasts from around the world flock here. The local surf scene is welcoming, with several surf schools along the coast offering lessons and rentals. When I’m looking for a more relaxed day, Plage Tagharte’s sandy stretch is perfect for a casual stroll or a day of sunbathing by the Atlantic.
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4. The Sound of Gnawa Music

Gnawa music, with its mesmerizing rhythms and deep history, is the soundtrack to Essaouira. This style, rooted in sub-Saharan African tradition, has a unique blend of African, Berber, and Arabic influences. In Essaouira, you can hear Gnawa played in cafes or during local performances. If you’re visiting in June, try to catch the annual Essaouira Gnawa World Music Festival for an unforgettable live music experience.
5. Coffee Shops with a View
Essaouira has a thriving cafe culture, with plenty of spots to enjoy a coffee or mint tea while watching the world go by. I love sitting in a traditional cafe in the medina, sipping a hot drink, and soaking up the local atmosphere. Popular spots include Cafe de France and Patisserie Driss, each offering a great mix of ambiance and traditional Moroccan hospitality.
6. Fresh Seafood by the Ocean
Essaouira’s coastal location means you’re in for some of the best seafood in Morocco. The fish market near the port offers the freshest catch of the day, while beachside restaurants serve up grilled fish, shrimp, and calamari. For a casual meal, grab a quick bite near the market, or sit down at one of the beachfront spots for an ocean view with your meal.
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7. Nearby Day Trip Destinations
If you have extra time, there are a couple of great day-trip options nearby:
- Tafedna: This small fishing village south of Essaouira offers beautiful, untouched beaches and a slower pace of life. It’s perfect for travelers looking to experience Morocco’s quieter coastal towns.
- Imsouane: A little further north, Imsouane is a surfer’s paradise known for its long, rolling waves and relaxed atmosphere. It’s also a great spot for those wanting to experience Morocco’s natural beauty without the crowds.
- Sidi Kaouki: A short drive south of Essaouira, Sidi Kaouki is another surf-friendly beach with a quieter, rustic feel.
Practical Tips for Travelers to Essaouira
- Weather: Essaouira is mild year-round, with cooler evenings. Pack a jacket just in case!
- Getting Around: The city is easy to navigate on foot, and local taxis are available for trips further afield.
- Where to Stay: Choose between staying in the medina for an authentic experience or along the beach for easy access to the coast.
Let’s plan your Trip to Essaouira !
Essaouira is a place that has a little bit of everything, from music and surfing to the historic medina. It’s easy to feel at home here, thanks to the friendly locals and the welcoming vibe. If you’re planning a trip and need more tips or advice, reach out to your Morocco Local Advisor for insider guidance and local knowledge to make the most of your visit!