10 Best Cities to Visit in Morocco in 2025: A Local’s Guide

Morocco has a wide range of destinations that combine natural beauty, cultural heritage, and modern attractions. Here’s a guide to the best Moroccan cities to visit, each offering unique experiences and a few practical tips.

1. Marrakech

The bustling city of Marrakech is known for its lively souks, historic palaces, and vibrant Jemaa el-Fnaa square, where storytellers, street performers, and food vendors gather. The Majorelle Garden and Koutoubia Mosque are also popular attractions. The energy of the souks can be overwhelming at first, so take your time exploring at a comfortable pace.

2. Agadir

Agadir is Morocco’s premier beach destination, known for its year-round sunny weather, modern amenities, and relaxed vibe. Perfect for water sports and beach lovers, Agadir also has a lively nightlife scene and restaurants along the coast. A short drive away, Taghazout is a laid-back surf town, and Paradise Valley offers scenic hiking trails. Agadir’s modernity might surprise those looking for a more traditional Moroccan experience, but it’s ideal for a beach escape.

3. Essaouira

Essaouira, with its breezy Atlantic coastline, is a charming seaside city known for its blue-and-white architecture, friendly vibe, and artistic community. Known as a kitesurfing hotspot, the city’s medina is easy to navigate, and the fishing port offers fresh seafood. The winds here are constant, which makes it ideal for surfers, though they may be a bit strong for some travelers.

4. Rabat

Rabat, Morocco’s capital, is a peaceful city with an attractive mix of modern and historic architecture. The Kasbah of the Udayas offers beautiful ocean views, while the Hassan Tower and Mausoleum of Mohammed V showcase Morocco’s rich history. Rabat’s calm, organized atmosphere makes it a pleasant city to explore. While it doesn’t have the buzz of other cities, it’s a great place for a more relaxed experience.

5. Casablanca

Casablanca is Morocco’s business hub and offers a different vibe compared to other cities. The Hassan II Mosque is a standout with its intricate tilework and seaside location, offering guided tours for non-Muslims. A unique attraction in Casablanca is the Quartier Habous, an area with a blend of European-style architecture and traditional Moroccan markets, providing a glimpse into colonial-era design alongside local crafts. Although Casablanca can be busy and industrial, it showcases Morocco’s modern side.

6. Asilah

Asilah, a small coastal town, is known for its annual arts festival and beautifully decorated medina walls. The town’s quiet beaches and laid-back vibe make it a peaceful getaway, especially during the off-season. Asilah is more relaxed compared to Morocco’s bigger cities, with fewer tourist crowds. However, it may not offer as many activities or attractions for those looking for more excitement.

7. Merzouga

Merzouga, at the edge of the Sahara Desert, offers a chance to experience the iconic Moroccan dunes. A popular choice for camel treks, desert camps, and stargazing, Merzouga is an essential stop for anyone wanting a taste of the desert lifestyle. Keep in mind that temperatures here can be extreme, so pack accordingly. It’s a unique adventure that many travelers find rewarding despite the harsh conditions.

8. Dakhla

Located in the south, Dakhla is a haven for kitesurfers and adventure seekers. With its desert landscapes and stunning Atlantic lagoon, it’s perfect for those wanting a secluded escape. Due to its remote location, it might take some planning to reach Dakhla, but the experience is worth it if you’re seeking a mix of beach and desert landscapes.

9. Chefchaouen

Chefchaouen, the famous “Blue City,” is nestled in the Rif Mountains and offers a relaxed pace with scenic mountain views and photogenic blue streets. It’s a great place for hiking, shopping for local handicrafts, or just unwinding. Some may find Chefchaouen limited in terms of attractions, but its unique charm and tranquil atmosphere make it a highlight for many.

10. Tangier

Tangier, with its Mediterranean charm and historic significance, is a fascinating city that sits at the crossroads of Europe and Africa. The medina and Kasbah offer stunning views over the Strait of Gibraltar, and the city’s international feel is unique. Tangier can get busy in peak season, but its mix of cultures and rich history make it a captivating destination.

Bonus: Fes, Meknes, and Volubilis

Fes, Morocco’s oldest imperial city, is known for its medieval medina, narrow alleys, and traditional artisanship. Meknes, a quieter former capital, has impressive gates, palaces, and the Mausoleum of Moulay Ismail. Close by, Volubilis offers a fascinating glimpse into Morocco’s ancient Roman past with its well-preserved ruins and mosaics. Together, these cities provide a deep dive into Morocco’s history and culture.

Need Help to choose the Best Destination in Morocco?

Whether you’re looking for beach relaxation, desert adventures, or cultural explorations, Morocco has a destination for every kind of traveler.

For more tips and personalized guidance, reach out to me. As a Local Advisor in Morocco, I’m here to make sure you have an authentic experience that meets all your needs! Feel free to contact me with any questions or for help with trip planning.